Saturday, June 4

ephemeral

Humbling news for online writers:
A team of scientists from Hungary and the United States has found that the majority of online news items have a lifetime of just 36 hours1. As reporters have always suspected, yesterday's news is stale, and the day before's news is invisible.
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I wonder if blogs — with their posts all laid out, waiting to be read without having to click through a maze of other pages — have any longer shelf life?

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